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The New Originals Collab

The New Originals reimagines our iconic jersey


We have teamed up with Amsterdam based streetwear brand The New Originals to reimagine our iconic striper jersey, the first collaboration of a series that aims to bring light to the local creatives that continue bringing streetwear & sneaker culture forward. 

Known for thinking outside the box, The New Originals (TNO) is a brand rooted in Amsterdam’s creative scene, making long-lasting apparel that is gender neutral. This drop combines inspiration from TNO’s signature playful visuals, and includes their mascot, Freddy, who is the lead protagonist of their collections.

TNO believes that anyone can flourish within their creative potential by thinking outside of the box. Their clothing is all about enhancing people’s individuality and bringing different backgrounds together to showcase creativity.

As a brand, they are deeply rooted in Amsterdam’s cultural landscape, with its many components and disciplines such as art, music, fashion, nightlife, and other areas of creative expression. The brand also founded TNO Sound System, a musical collective that focuses on giving visibility to artists who want to make a statement by giving them access to a visual platform. With a focus on community, they strive to build bridges and connect people through creativity and expression. The New Originals plan to open their very first flagship store at the Zeedijk in Amsterdam, a historic street that has always created a convergence of different communities.

Stay tuned! As a partner of TNO Sound System, we will be joining them into supporting the local entertainment collectives of the vibrant city of Amsterdam, in an effort to support those who have been affected by the pandemic.

Follow TNO @tnoamsterdam @freddysarchive